Author Archive

Google Plus : Gices Abraham

People in Mauritius are more hooked onto Facebook than any other social network (Twitter/Google+/Pinterest/Digg/Reddit) and if you want to use social media to promote something for your business, then you got to learn what makes an effective Facebook marketing strategy. Currently we have 323,800 Mauritians on Facebook, 55% of which are male. The age group […]

13/Jul/2012

Posted in: Marketing

Posted by: gices

Sales people are often paid more than programmers and that used to bother me a lot because I’m myself a web developer and I know how hard it is to come up with all the logic to make a web application work seamlessly and provide functionalities that others take for granted. In most companies, it’s […]

27/Jun/2012

Posted in: Marketing

Posted by: gices

On the 24th of April, Google launched an algorithm to fight web spam and it was named the Penguin Update. This update has a lot to do with over optimisation tactics that were abused by SEOs and a couple of the sites I work on have been affected  by this. In an attempt to get […]

29/May/2012

Posted in: SEO

Posted by: gices

There’s been a lot of shuffling in the SERPs recently because Google has released a major update to its algorithm which is called the Penguin Update designed to fight web spam. It’s been a little over a year now since there was the Panda Update which was meant to penalise sites based on the quality […]

3/May/2012

Posted in: SEO

Posted by: gices

The goal of Google is to return the most relevant results for any given search query and they have been trying to achieve this since they first started. The PageRank (PR) formula was initially designed to reflect the popularity of a webpage and the scale was algometric rather than linear which meant going up from […]

25/Apr/2012

Posted in: SEO

Posted by: gices

Google Analytics is the best free web analytics software available to webmasters. It gives you the information you need to see where traffic to your website is coming from and lots of other important pieces of data. The only problem I have with it though is that it does not show you the full referring […]

31/Mar/2012

Posted in: General

Posted by: gices

So there was a tweet on Google’s blog on the 24th of March 2012 announcing that a Panda update (3.4) is going on which is likely to affect roughly 1.6% of queries. Now that’s not a panda data refresh only but an algorithm change as well. If you’ve been following the Panda update closely, you […]

25/Mar/2012

Posted in: SEO

Posted by: gices

The goal of Google is to return the most relevant and accurate websites for the keywords that you typed in and they use a lot of factors to decide which websites to show and in what order. One of the most important factors is backlinks, that is, links pointing to your website. When the internet […]

4/Mar/2012

Posted in: SEO

Posted by: gices

We humans, we tend to like simple things that are easily digested. When you go to a website where there are lots of texts, your brain instantly finds it boring because there’s too much to read. The formatting of the information can make it better – separating paragraphs with white space to demonstrate where each […]

29/Feb/2012

Posted in: SEO

Posted by: gices

It is quite sad to see businesses in Mauritius not making proper use of Google Places which is a free service that lets you get a listing on Google Maps and allows your business to show up when people are searching for services in a particular location. In the UK for example, when you search […]

18/Feb/2012

Posted in: SEO

Posted by: gices