Google calls it Penguin 2.0 because there are major changes to the way the algorithm works but for us normal folks, this is the 4th Penguin update we’ve had so far. There are two bits to this update: A data refresh – If you’ve managed to decrease the amount of spammy backlinks to your site, […]

24/May/2013

Posted in: SEO

Posted by: gices

For about a month, I was trying to get a page to rank for a 3 keywords phrase in Google.mu but it not was listed in the SERPs at all. The content of the webpage was crafted nicely just for those keywords and it had useful information as well; original text and research which I’ve […]

3/May/2013

Posted in: SEO

Posted by: gices

I can confidently say at least one family member in 90% of households in Mauritius owns a mobile phone. It does not matter whether these people are poor or rich or whether they are using the latest iPhone or an old basic LG phone but what actually is interesting is the trend of browsing the […]

18/Apr/2013

Posted in: General

Posted by: gices

Some people in the SEO industry believe it exists and others completely disagree. However, me personally, I think there’s definitely a Sandbox Effect on new domains/websites. Let me try to explain why first. The main reason for sandboxing would be to fight spam. If you had a burst pipe in your house and you had […]

16/Mar/2013

Posted in: General

Posted by: gices

The internet has facilitated the way we do business. So let’s look at some of the advantages it promises: Open 24/7 – You’re no longer restricted to 9-5 working time. Your shop remains open to your customers every day of the week for 24 hours, including public holidays. International market reach – You are no […]

26/Jan/2013

Posted in: General

Posted by: gices

Around mid October 2012, Google launched a disavow tool which would enable webmasters clean up their site linking profile. This is a much awaited tool because the Penguin update has reduced traffic to some sites to pretty much nothing and the algorithm behind it is purely related to bad links pointing to your site. Many […]

17/Nov/2012

Posted in: SEO

Posted by: gices

There are many free solutions on the internet to allow even the novice to create a website. Content Management Systems (CMS) like Jhoomla and Drupal or blogging platforms like WordPress and Blogger are very easy to use. With the latter, you don’t even need hosting and are guaranteed to find a template (design) that appeals […]

2/Sep/2012

Posted in: SEO

Posted by: gices

In July 2012, I attended the Salon de la Com in Pailles. I was mainly interested in agencies involved in web/graphic design, programming and search engine optimisation. I found one company which is very famous here in Mauritius; they’ve designed some big websites and they’ve got strategic partners as well. Anyway, I wanted to know […]

28/Aug/2012

Posted in: SEO

Posted by: gices

At the moment, TheIndependent.mu seems to be the only online newspaper written in English although there’s only a small selection of the news items. Not sure how much traffic the site gets but this shouldn’t really matter because the point I want to illustrate is how a simple negligence can hurt your site’s credibility and […]

6/Aug/2012

Posted in: Web Design

Posted by: gices

With Facebook Connect, you get to give the visitors to your website another option to log in. It’s a really bad idea to allow anonymous posting/commenting or any other interaction with your site because that becomes the gateway to heaven for spammers and you’ll have to spend large amounts of time moderating your website. However […]

21/Jul/2012

Posted in: General

Posted by: gices