Archive for SEO

Google calls it Penguin 2.0 because there are major changes to the way the algorithm works but for us normal folks, this is the 4th Penguin update we’ve had so far. There are two bits to this update: A data refresh – If you’ve managed to decrease the amount of spammy backlinks to your site, […]

24/May/2013

Posted in: SEO

Posted by: gices

For about a month, I was trying to get a page to rank for a 3 keywords phrase in Google.mu but it not was listed in the SERPs at all. The content of the webpage was crafted nicely just for those keywords and it had useful information as well; original text and research which I’ve […]

3/May/2013

Posted in: SEO

Posted by: gices

Around mid October 2012, Google launched a disavow tool which would enable webmasters clean up their site linking profile. This is a much awaited tool because the Penguin update has reduced traffic to some sites to pretty much nothing and the algorithm behind it is purely related to bad links pointing to your site. Many […]

17/Nov/2012

Posted in: SEO

Posted by: gices

There are many free solutions on the internet to allow even the novice to create a website. Content Management Systems (CMS) like Jhoomla and Drupal or blogging platforms like WordPress and Blogger are very easy to use. With the latter, you don’t even need hosting and are guaranteed to find a template (design) that appeals […]

2/Sep/2012

Posted in: SEO

Posted by: gices

In July 2012, I attended the Salon de la Com in Pailles. I was mainly interested in agencies involved in web/graphic design, programming and search engine optimisation. I found one company which is very famous here in Mauritius; they’ve designed some big websites and they’ve got strategic partners as well. Anyway, I wanted to know […]

28/Aug/2012

Posted in: SEO

Posted by: gices

On the 24th of April, Google launched an algorithm to fight web spam and it was named the Penguin Update. This update has a lot to do with over optimisation tactics that were abused by SEOs and a couple of the sites I work on have been affected  by this. In an attempt to get […]

29/May/2012

Posted in: SEO

Posted by: gices

There’s been a lot of shuffling in the SERPs recently because Google has released a major update to its algorithm which is called the Penguin Update designed to fight web spam. It’s been a little over a year now since there was the Panda Update which was meant to penalise sites based on the quality […]

3/May/2012

Posted in: SEO

Posted by: gices

The goal of Google is to return the most relevant results for any given search query and they have been trying to achieve this since they first started. The PageRank (PR) formula was initially designed to reflect the popularity of a webpage and the scale was algometric rather than linear which meant going up from […]

25/Apr/2012

Posted in: SEO

Posted by: gices

So there was a tweet on Google’s blog on the 24th of March 2012 announcing that a Panda update (3.4) is going on which is likely to affect roughly 1.6% of queries. Now that’s not a panda data refresh only but an algorithm change as well. If you’ve been following the Panda update closely, you […]

25/Mar/2012

Posted in: SEO

Posted by: gices

The goal of Google is to return the most relevant and accurate websites for the keywords that you typed in and they use a lot of factors to decide which websites to show and in what order. One of the most important factors is backlinks, that is, links pointing to your website. When the internet […]

4/Mar/2012

Posted in: SEO

Posted by: gices