I can confidently say at least one family member in 90% of households in Mauritius owns a mobile phone. It does not matter whether these people are poor or rich or whether they are using the latest iPhone or an old basic LG phone but what actually is interesting is the trend of browsing the Internet through these devices which have smaller screens.

mobile internet access

I have used the data from CleverDodo.mu from the last 6 months (October 2012 – April 2013) and found 10% of visitors to the website accessed it through a mobile device. Here are the top 25 phones/tablets:

  1. Apple iPad
  2. Apple iPhone
  3. Samsung GT-I9100 Galaxy S II
  4. Samsung GT-I9300 Galaxy S3
  5. Apple iPod
  6. Samsung GT-N7000 Galaxy Note
  7. Samsung GT-S5360 Galaxy Y
  8. Samsung GT-I9300 Galaxy SIII
  9. Samsung GT-P7500 Galaxy Tab 10.1
  10. Samsung GT-S5300 Galaxy Pocket
  11. Google Nexus 7
  12. Samsung GT-S5830 Galaxy Ace
  13. Samsung GT-N7100 Galaxy Note II
  14. Samsung GT-I9000 Galaxy S
  15. Samsung GT-S5830i Galaxy Ace
  16. Nokia C3-00
  17. BlackBerry 9300 Curve 3G
  18. BlackBerry 9800 Torch
  19. BlackBerry 9900 Dakota
  20. BlackBerry 8520 Curve
  21. Nokia 5800 XpressMusic XpressMusic
  22. SonyEricsson LT18i Xperia Arc
  23. Asus TF300T Transformer Pad TF300T
  24. Nokia C5-03 C5
  25. Samsung GT-S5570 Galaxy Mini

It is amazing that many Mauritians own an iPad which accounted for 31% of mobile visits while the iPhone was 23%. People have started to move away from desktops and laptops and are adopting tablets and smartphones more nowadays. You can’t blame them though as mobile phones can do pretty much anything these days, from making a phone call to taking high resolution pictures and there are plenty of apps for just about anything else.

Looking at the data from a popular UK website I own, I saw the figure for mobile access to be much more (37%) but that’s no surprise at all because smartphones are much cheaper in England and internet data plans are more affordable. The top 5 mobile devices for the UK was:

  1. Apple iPhone (45%)
  2. Apple iPad (23%)
  3. Samsung GT-I9300 Galaxy S3 (3%)
  4. Samsung GT-I9100 Galaxy S II (2.8%)
  5. Apple iPod (1.2%)

What these figures suggest is the iPhone is more popular in the UK while the iPad in Mauritius. The research also shows the need to have a responsive website design so that the layout is resized according to the screen resolution of the device accessing it to provide a better user experience for your visitors.

18/Apr/2013

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